About us

One of the best things about what we do here at W360 is getting to meet new business owners and employees every day and to watch them learn and grow! Here, you can learn a little bit about Tom and his team.

Tom Decker

Hello, I'm Tom, the CEO of When Can You Do It 360, often referred to as W360. I've always had a passion for sales, which started in my youth when I sold watermelons door to door. Since then, my journey has been marked by various business ventures. Notably, I served as the CEO of an insulation company, where I honed and perfected my signature sales process known as the "When Can You Do It?" sales process.

My proficiency in the in-home sales process reached a point where even my suppliers struggled to keep up with the demand. To address this challenge, I took a bold step and established The Attic Depot, becoming my own supplier. Soon, others in my industry realized that while their suppliers were falling short, The Attic Depot consistently had the products they needed. This led to many of my competitors ordering products from us.

Over time, I realized that I didn't want to compete against my own customers, which prompted me to step away from the insulation business. Instead, I decided to focus entirely on The Attic Depot, aiming to provide our customers with an exceptional wholesale experience. During my time in the wholesale business, I observed that many contractors struggled with the sales process. Some didn't grasp the essential steps, while others believed they were doing their best.

It was at this point that I, along with my dedicated team, including my wife Dani and my brother Tim, decided to create When Can You Do It 360. Our goal is to empower other contractors, teaching them how to elevate their ticket averages and boost their sales teams' closing rates from 20-30% to an impressive 80-90%. By doing so, we aim to help companies not just grow, but to thrive, taking their annual revenue from $500,000 to an impressive $5 million. Together, we are committed to providing top-notch training to help you achieve your business goals.

Our goal for you

At W360, our mission is clear and unwavering: we are dedicated to helping salespeople elevate their performance, increase their ticket averages, and boost their closing rates. But that's not where our commitment ends. We go above and beyond to guide your customer service representatives in providing five-star service right from that initial contact. We empower your installation technicians to leave a lasting impression with their five-star service as the final touchpoint. Moreover, we equip you, the business owner, with essential systems to drive revenue growth.

Our comprehensive approach spans from the very first steps of building your business to optimizing every aspect for success. Whether you're just starting out or you've been in business for a decade, we're here to support you at every stage of your journey. Our guiding principle, encapsulated in Tom's motto, is simple: "Always be helping." That's precisely what we're here for — to always be helping you achieve your goals.

From establishing effective systems for gathering customer feedback to securing those invaluable reviews on Google, we have your back. We assist you in the essential task of ensuring your business shows up prominently on Google's radar, especially if you're just venturing into the digital landscape. Every interaction, every piece of guidance, and every resource we offer is geared toward your success, right up to that coveted five-star review. With W360 by your side, you're not alone on your journey to excellence; we're here, every step of the way, with our 360° approach to your business.

meet the team

At W360, we understand the importance of a dedicated and passionate team. Our journey in creating W360 has been significantly shaped by the invaluable contributions of our remarkable team members.

From the beginning, we've worked hand in hand to develop the best training products available. Each member brings their expertise and commitment to the team, ensuring we provide nothing but excellence.

From sales processes to industry insights, our team's dedication shines through in every aspect of W360. We are committed to helping you reach your business goals. We believe that with the right team by your side, anything is possible.

Dani Decker

IT and Website Design

Dani Decker, wife of Tom Decker, is a cornerstone of W360, seamlessly managing an array of critical functions that form the backbone of our operations. As a key member of our leadership team, Dani brings a unique blend of technical acumen, organizational prowess, and a personal touch to our business. Her skills extend to website design and IT, where she excels in creating digital experiences that reflect the essence of W360 and ensures seamless technological operations.

Beyond these roles, Dani is the driving force behind our customer service excellence and events, ensuring each client interaction is positive and every event is flawlessly executed. Dani's dedication and skill set are pivotal in the smooth running of our business. Her contributions are not just in the tasks she performs but in the way she embodies the spirit and values of W360. She's not just Tom's right-hand woman; she's an indispensable part of our W360 family.

Tim Decker

Branding and Marketing Expert

Tim Decker, the twin brother of Tom Decker, has been a dedicated partner in their business ventures for nearly their entire lives. In the realm of W360, Tim brings his expertise to the forefront, specializing in branding and marketing.

With Tim's knowledge and experience in branding and marketing, he not only plays a vital role in the company's own branding but also extends his guidance to our students. Teaching branding and marketing strategies empowers our students to enhance their own branding and marketing efforts. Tim provides invaluable resources, including advertising templates and graphics whenever needed.

Tim's commitment to excellence in branding and marketing ensures that W360's message is not only heard but also resonates strongly with its students. His role as a teacher and mentor to our students is an integral part of W360’s mission to help contractors succee

Justin Norvell

Technician and Customer Specialist

Justin is a valued member of the W360 team, having been with us since the beginning. He plays a pivotal role in assisting customers, providing top-notch customer service, and offering expertise in technician training and addressing inquiries.

Justin's dedication and knowledge have been crucial to this company. In addition to his invaluable contributions, Justin's loyalty, integrity, and punctuality hold utmost importance. His commitment to these values significantly enriches our team's dynamic and success.

Justin Norvell is not just an integral part of our team; he's the embodiment of our growth and evolution at W360. As W360 continues to expand its horizons and reach new heights, there's no doubt that Justin will grow and change with us. His adaptability and commitment to our shared mission will ensure that he remains a cornerstone of our success.

Mia Decker

Creative Content Specialist

Mia Decker is a multifaceted professional who plays a pivotal role in the dynamic environment of W360. As our in-house video editor, Mia demonstrates an exceptional knack for visual storytelling, bringing our training content and promotional materials to life with her creative and technical skills.

Beyond video editing, Mia is the quintessential team player. Her ability to adapt and excel in various roles is a testament to her diverse skill set and eagerness to contribute. Whether it's assisting team members, managing ad-hoc projects, or tackling unexpected challenges, Mia approaches every task with a can-do attitude and unparalleled efficiency. She is an invaluable asset to our team. We are truly fortunate to have her as a part of our team, and we look forward to her continued growth and impact.

John Norvell

Warehouse Director.

John's role at W360 is crucial in maintaining the smooth operation of our daily activities. His dedication and strong work ethic are the foundation that helps keep our team moving forward efficiently. John is known for his punctuality and sense of humor, creating a positive and productive work environment.

His commitment to our company and unwavering belief in our training system are truly inspiring. He embodies the values we hold dear at W360, consistently demonstrating his deep investment in our mission and goals. We are fortunate to have him with us and look forward to a great future.

Sydney Norvell

Photographer and Social Media Expert

As a photographer and social media expert, Sydney brings a dynamic blend of creativity and digital savvy to our organization. Sydney's expertise extends beyond the lens; she is a master in leveraging social media platforms to amplify messages and engage audiences. Her strategies and insights have been instrumental in elevating our online presence, making her an invaluable asset to W360.

We are fortunate to have Sydney with us, and we eagerly anticipate the innovative and inspiring contributions she will continue to make. Her presence at W360 is not just a testament to her exceptional talents but also a beacon of the bright future we envision together.